![Fintech as Consumer Discretionary & Why It Matters](/content/images/size/w720/wp-content/uploads/2023/03/fintech-as-consumer-discretionary-1.png)
Fintech as Consumer Discretionary & Why It Matters
One framework I have for thinking about fintech involves three simple categorizations: fintechs as financial institutions, fintechs as tech companies, and fintechs as consumer discretionary businesses.
This framework is particularly useful for consumer & SMB fintech, but it can often be extended to B2B, too.
Depending on the audience, market