From ETFs to Tokenized Assets: Building the Next Trillion-Dollar Market with WisdomTree
“Every incremental dollar in stablecoins is an incremental opportunity for tokenized investment products.”
Rebank is sponsored by:
Will Peck is the Head of Digital Assets at WisdomTree, a $130 billion asset manager and ETF sponsor and a pioneer in tokenized assets. Over his 11-year tenure at WisdomTree, Will has helped the firm navigate the evolution from ETFs to tokenized assets, stablecoins, and on-chain investment infrastructure.
WisdomTree is at the forefront of innovation, applying lessons from ETFs—transparency, liquidity, tax efficiency, and standardization—to build scalable, accessible tokenized products for both institutional and retail investors. With ongoing regulatory developments and growing adoption of digital assets, WisdomTree is well positioned to expand its tokenized ecosystem.
Please enjoy the following insights from Will Peck.
Tokenization could do to ETFs what ETFs did to mutual funds.
ETFs displaced mutual funds as the preferred investment product of the last 25 years. Tokenization has the potential to transform the entire investment experience again.
🎬 Watch: Could tokenization disrupt ETFs?
https://youtube.com/shorts/mP4S7myde5s?feature=share
ETFs: from $0 to $10T. History doesn’t repeat, but it rhymes.
SPY, the first ETF, launched in 1993 and went unnoticed until it and the broader ETF industry began to explode. Two decades later, ETFs hold $10T+. Tokenized assets may be following a similar early curve — quiet now, inevitable later.
🎬 Watch: Tokenization is tracing the ETF adoption curve
https://youtube.com/shorts/xj-0tydJBv4?feature=share
Standardization will drive tokenized asset adoption.
All you need is a digital asset wallet to hold any tokenized financial instrument. The same standardization that allowed ETFs to scale globally is now playing out on-chain, but with even greater potential power and reach.
🎬 Watch: How tokenized asset standardization echoes the ETF revolution
https://youtube.com/shorts/rxQJ_YfwTBI?feature=share
Skeptics said ETFs didn’t matter — until they did.
Early critics dismissed ETFs as unnecessary. Then, investors realized they offered better efficiency, transparency, and liquidity. Tokenization faces the same skepticism today — and the same inevitable breakthrough.
🎬 Watch: Tokenization’s skeptics sound a lot like early ETF critics
https://youtube.com/shorts/3zqfMuY43z0?feature=share
On-chain investors are the early adopters.
The target market for tokenized assets is not traditional investors. It's on-chain investors who already live in stablecoins and want yield and new investment exposure where they already transact.
🎬 Watch: Initial adoption of tokenized assets will come from on-chain investors
https://youtube.com/shorts/0xeHBwNGPh0?feature=share
Stablecoins are the bridge to tokenized markets.
Every new dollar in stablecoins will eventually find its way into tokenized investments — as reserves or balances invested for return. Stablecoins are the entry point to on-chain capital markets.
🎬 Watch: How stablecoins will power tokenized asset demand
https://youtube.com/shorts/Ar1uCFPrU0k?feature=share
🎬 Watch the Full Episode
Enjoyed this conversation?
Upgrade to Premium for the extended cut, transcript and complete back catalog.